What I do:

• Lead user research, discovery and service mapping to define real needs and opportunities.

• Design end-to-end service blueprints, journeys and information architectures that connect policy, channels and user needs.

• Create wireframes, prototypes and high-fidelity UI designs that prioritise accessibility and inclusive design standards.

• Test and iterate with users and stakeholders to validate solutions and reduce risk.

• Work collaboratively with cross-functional teams, including product managers, developers and policy teams, to deliver outcomes that meet business and user goals.