Product, UX
& Service Design
I craft thoughtful, user-centred digital products and services, with experience across public and private sectors, including work for the UK Government.
I specialise in UX and service design, blending research-led insight, strategic design and clear interaction to make services accessible, efficient and easy to use.
What I do:
Lead user research, discovery and service mapping to define real needs and opportunities.
Design end-to-end service blueprints, journeys and information architectures that connect policy, channels and user needs.
Create wireframes, prototypes and high-fidelity UI designs that prioritise accessibility and inclusive design standards.
Test and iterate with users and stakeholders to validate solutions and reduce risk.
Work collaboratively with cross-functional teams, including product managers, developers and policy teams, to deliver outcomes that meet business and user goals.
Specialisms:
UX and Product Design
Service design for complex, regulated environments
Public sector and government service delivery
User research and usability testing
Accessibility and inclusive design
Design systems and documentation
I deliver pragmatic, evidence-based design that balances user needs, technical constraints and organisational objectives to improve experiences and outcomes.
Clients’ Case Studies
