Product, UX
& Service Design
I craft thoughtful, user-centred digital products and services, with experience across public and private sectors, including work for the UK Government.
I specialise in UX and service design, blending research-led insight, strategic design and clear interaction to make services accessible, efficient and easy to use.
Specialisms:
Service design for complex, regulated environments
Public sector and government service delivery
User research and usability testing
Interaction design and prototyping
Accessibility and inclusive design
Design systems and documentation
I deliver pragmatic, evidence-based design that balances user needs, technical constraints and organisational objectives to improve experiences and outcomes.Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
What I do:
Lead user research, discovery and service mapping to define real needs and opportunities.
Design end-to-end service blueprints, journeys and information architectures that connect policy, channels and user needs.
Create wireframes, prototypes and high-fidelity UI designs that prioritise accessibility and inclusive design standards.
Test and iterate with users and stakeholders to validate solutions and reduce risk.
Work collaboratively with cross-functional teams, including product managers, developers and policy teams, to deliver outcomes that meet business and user goals.
Clients’ Case Studies
